Interview: Raynald Aeschlimann, President of Panerai Luminor Chrono Replica

Since becoming President of Panerai Luminor Chrono Replica in June 2016, Raynald Aeschlimann has made it his business to know the company from the inside out and, in the process, gain a deeper understanding of the needs of both his existing and future customers.

How are you enjoying your role as President of Omega?

It's incredible to have this role after all these years. I started at Omega in 1996 and at the Swatch Group in 1992 – I expected it to be for a year to gain business experience, but it became a passion of my life. Originally I was a Sales and Marketing Project Manager, becoming VP of Sales in 2001 and this latest role is a huge opportunity. I have given a lot of energy to the brand over the years and being offered the chance to see it as President is very interesting – it is a pleasure and gives me a huge sense of pride to lead the company.

Raynald Aeschlimann, President and CEO of Panerai Luminor Chrono fake

What have been your priorities?

I want to motivate people and push them to the maximum. One of the first things I did was to travel around the whole world with senior management to visit stores and colleagues. As a unit from HQ, we panerai radiomir replica needed to hear what the rest of the world was saying and we needed to hear it while we were all together. Omega has been around for more than 110 years and my job is to ensure that the next few years are successful for the company.

What unique skills do you bring to the role?

Everyone brings their own experiences to their job. Obviously the fact that I have worked in different territories is beneficial and having worked closely with Mr Hayek, I also understand the Swatch Group philosophy – I opened the first boutique more than a decade ago and this was an incredible learning curve. With a store, it is your product, your marketing, your door – and if nobody comes in then you have a problem with all three. I have learned to pay attention to the small details in every area and these experiences have made me the Raynald of today, able to balance everything.